CONC
EPT
About Concept
EXPLORE OUR FIRST COLLECTION WHERE DIGITAL MERGES WITH REALITY – CHECK OUT THE DIGITAL STREETWEAR JACKET AND THE MINIMALISTIC COAT THAT DON’T PHYSICALLY EXIST THOUGH IT IS PRESENTED BY A PROFESSIONAL MODEL. IT’S THE VERY FIRST TIME WHEN BOTH MODEL AND PHOTOGRAPHER WORK ON THE PHOTOSHOOT WITH PHYSICALLY NON-EXISTENT OUTFITS.
Look no. 1
We named this streetwear jacket TECHNO – it symbolizes the fluctuating connection between traditional fashion and digital one. All that has been used to "sew" it was creativity and virtual cloth. During the photoshoot, the model wore a real-existing bodysuit which we covered then with the digital garment
Look no. 2
It’s a short story about minimalism mixed with a dose of inspiration taken from cubism works. The idea behind this look is showing the ultimate proof that technology can be a supportive tool that brings fashion to the new, exciting, digital level. Always with the true respect to fashion understood as a form of art.
CONCEPT
Authors: Małgorzata Kudła (Oreo Founder & Producer), Michał Porwol (Creative Director & Designer), Tomasz Drzewiński (Photographer), Ela Kawka (Model), Agnieszka Jańczyk (Make up & Hair Stylist)
